White Month: Origins, Meaning and Concept

Every year in France, the month of January is marked by a major shopping event called "White Month." This period of massive sales on linens and bedding-related items has a fascinating history and has become an essential tradition for anyone looking for bargains to furnish their homes.

Origins of White Month:

White Month has its roots in the history of Parisian department stores in the early 20th century. The idea emerged from the need to revitalize commerce after the holiday season, a period when sales were traditionally low. To attract consumers, department stores—and more specifically Le Bon Marché and its founders Marguerite and Aristide Boucicaut —decided to organize massive sales on bedding , linens, and textiles, creating the event we know today.

Why is White Month called White Month?

White Month is much more than just a sales period . It symbolizes renewal, inviting the French to refresh their homes and welcome the new year with new bedding and linens. It's also an opportunity for brands to clear out their stocks of previous season's items to make way for new collections. For this reason, White Month is generally accompanied by generous discounts on quality products.

What you can buy during White Month:

During White Month, bedding items are in the spotlight. The main categories include:

Bed linen : Sheets, duvet covers, pillowcases and bedspreads are offered at attractive prices, allowing consumers to renew their bedding at a lower cost.

Bathroom Linens : Bath towels, bath mats, and bathrobes are among the items often included in White Month promotions, offering the opportunity to update the bathroom.

Kitchen Textiles : Some stores are expanding the event beyond linens, offering discounts on tablecloths, tea towels, and other kitchen-related items.

Mattresses and Pillows : Most bedding brands that sell mattresses , mattress toppers and pillows offer great sales on these items.

Decorative accessories : Some stores also offer discounts on decorative accessories such as cushions, curtains and rugs, allowing you to completely revamp your interior to make it cozy for winter.

As you will have understood, the White Month is the traditional and historic French event that launches the winter sales period, and during which you will be able to do business for your home. It is the perfect opportunity to change your bedding by opting for a new mattress , to buy a mattress topper to give yourself an extra layer of comfort, or to invest in new pillows. This is good news, at Morphéa, we have everything to make you a cozy cocoon of softness and comfort, so that you can finally live your best life while sleeping.