Why buy your bedding during the winter SALES?

The winter sales are THE TIME to replace your new bedding, and we'll explain why.

The Winter Sales are in full swing. In France, they began on January 8, 2025, and continue until February 4, 2025 inclusive.

During this time, many brands offer discounts on their best-selling and end-of-stock products. It's the perfect time to invest in your comfort by upgrading your mattress , for example!

At Morphéa, we're no exception to the rule, and we're going to explain the 3 main reasons to change your bedding during this time of year.

Reason #1: You have a better chance of finding the best prices

Indeed, during the winter sales, and particularly during the month of January, which is called “White Month,” brands (textiles, home, lifestyle) offer interesting promotions and have the opportunity to sell in larger quantities. The winter season creates a habit for individuals to be at home more, and therefore to consider a purchase for the Home more easily. These statistically larger sales quantities allow brands to offer the best promotions of the year.

> What we remember: White Month is in January and it's the only time of year to get great deals on Maison items.

Reason #2: You have a better chance of finding stock

Nothing is more annoying than spending time making a choice... only to realize that it is no longer in stock in the size you wanted when you add it to your cart. Winter sales are the time of year when you are most likely to find what you are looking for in the size of your choice (remember, in France, the standard bedding sizes are 140x190cm and 160x200cm) because stocks have been restocked at the end of the year.

The earlier you order, the more likely you are to have stock, especially if you need a standard size. For those who are wondering, “But don’t the best deals, the biggest discounts, come at the end of the sales, during the third markdown?” Here’s a little tip from the bedding professionals: no.

Given that we offer you a 100-night trial, online bedding brands do not offer additional discounts as the sales approach their end. This is for the simple reason that otherwise, customers who purchased at the beginning of the sales could have an advantage in returning their product, buying it back at a lower price, and benefiting from the best price. For greater fairness and lower potential logistics costs, promotions remain at the same level at the beginning and end of the sales!

> what we remember: there is no point in rushing, you have to leave on time

Reason #3: You start the year on the right foot

January is always a complicated month: falling purchasing power, rising prices, political reshuffles, illness, low energy, the aftermath of the excesses of the end-of-year holidays... The list is long to give us a little blow to our morale and health. But sleep is health, and there's nothing better than a good mattress to start sleeping better. Bedding is THE category of products that is ingenious to buy in the depths of winter to have better nights, and therefore a better life. The same goes for mattress toppers and pillows , which contribute to optimized comfort in the bedroom.